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 Posted: Thu 19:07, 10 Mar 2011 Post subject: improve manufacturing processes |
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Quick Response (QR) was developed to improve manufacturing processes in the textile industry with the aim of removing time from the production system.wholesale jerseys The U.S. Apparel Manufacturing Association initiated the project in the early 1980s to address a competitive threat to its own textile manufactures from imported textiles in low labour cost countries.[10] During the project lead times in the manufacturing process were halved; the U.S. industry became more competitive for a time,rolex watches replica, and imports were lowered as a result. cheap nfl jerseys The QR initiative was viewed by many as a protection mechanism for the American textile industry with the aim of improving manufacturing efficiencies.[12]
The concept of quick response (QR) is now used to support "fast fashion", creating new, fresh products while also drawing consumers back to the retail experience for consecutive visits.[13] Quick response also makes it possible for new technologies to increase production and efficiency.[13] The Spanish mega chain Zara has become the global model for how to decrease the time between design and production.ed hardy bags This production short cut enables Zara to manufacture over 30,000 units of product every year to nearly 1,600 stores in 58 countries.[14] New items are delivered twice a week to the stores, reducing the time between initial sale and replenishment. As a result, the shortened time period improves consumer's garment choices and product availability. In the case of Renner, a Brazilian chain, a new mini-collection is released every two months.[14] New technologies are constantly being pioneered to accelerate quick response. Recently, the continuous inkjet printing process was introduced from the combined effort of Dutch printing company Osiris,rolex watches replica and the French inkjet specialist Imaje.[15] The process uses image editing software to convertscreen printing into continuous digital printing. The digital printing continuously recirculates the unused ink back into the system instead of the stop start method used by the traditional screen printing method.[15] As a result, the recirculation results in a reduction of preparation time and a reduction in ink costs because of fewer waste products.
Two approaches are currently being used by companies as market strategies; the difference is the amount of financial capital spent on advertisements. While some companies invest in advertising, fast fashion mega firm Primark operates with no advertising. Primark instead invests in store layout, shopfit and visual merchandising to create an instant hook.[17] The instant hook creates an enjoyable shopping experience, resulting in the continuous return of customers. Research shows that seventy five percent of consumer's decisions are made in front of the fixture within three seconds.cheap cartier watches The alternative spending of Primark also "allows the retailer to pass the benefits of a cost saving back to the consumer and maintain the company's price structure of producing garments at a lower cost".
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